How to Price Your YouTube Sponsorships (CPM Calculator + Rate Card Template)
Stop guessing your sponsorship rates. Learn the CPM formula brands use to value creator placements, then calculate your own rate by niche and integration type.
8 min read
Creator Guides
Practical advice on YouTube analytics, media kits, and landing brand deals.
How to Read Your YouTube Analytics Dashboard Like a Pro
Most creators glance at their view count and move on. Here's how to actually read your YouTube analytics dashboard — which metrics to check, in what order, and what decisions each one should drive.
7 min readWhy Your YouTube Studio Analytics and Third-Party Dashboards Show Different Numbers
YouTube Studio and API-based tools often report different view counts for the same channel. Here's why the numbers diverge, which source to trust for which decisions, and how to stop treating discrepancies as errors.
7 min readFree YouTube Analytics Dashboard: What to Track and Why
YouTube Studio shows you data but doesn't tell you what to do with it. Here's how a dedicated analytics dashboard helps you spot trends, benchmark performance, and grow faster.
6 min readYouTube Shorts Analytics: What the Numbers Really Mean
Shorts have different metrics than long-form content. This guide explains view velocity, swipe-away rate, and the stats that determine whether your Shorts get distributed.
6 min readYouTube Analytics Explained: The Metrics That Actually Matter
A plain-English guide to YouTube Analytics - what each metric means, which ones to track for growth, and how to use your data to land better brand deals.
9 min readHow to Get Brand Deals on YouTube: A Practical Guide
How YouTube creators land sponsorships - from building a media kit to cold outreach, rate negotiation, and choosing the right brand partners.
8 min readWhat to Include in a YouTube Media Kit
The exact sections every brand expects to see in a YouTube media kit, ranked by importance - plus common mistakes that get your pitch ignored.
6 min readHow to Make a YouTube Media Kit (Free Template)
A step-by-step guide to creating a professional YouTube media kit that gets responses from brands - including what to include, how to format it, and how to send it.
7 min read