Practical advice on YouTube analytics, media kits, and landing brand deals.
Stop guessing your sponsorship rates. Learn the exact CPM formula brands use to value creator placements, and calculate your own rate by niche and integration type. Includes a free rate card template.
Most creators glance at their view count and move on. Here's how to actually read your YouTube analytics — which metrics to check, in what order, and what decisions each one should drive. Updated for 2026.
YouTube Studio and API-based tools often report different view counts for the same channel. Here's why the numbers diverge, which source to trust for which decisions, and how to stop treating discrepancies as errors.
YouTube Studio shows you data but doesn't tell you what to do with it. Here's how a free dedicated analytics dashboard helps you spot trends, benchmark performance, and grow faster — plus the 9 metrics to track from day one.
Shorts have different metrics than long-form content. This guide explains view velocity, swipe-away rate, and the 5 stats that determine whether your Shorts get distributed — and what to do when they stall.
A plain-English guide to YouTube analytics — 7 metrics that drive real growth, which ones to ignore, and how to use your data to make better content and land brand deals.
How YouTube creators land sponsorships in 2026 — from building a media kit to cold outreach, rate negotiation, and getting your first deal even with under 10K subscribers.
The exact 9 sections every brand expects to see in a YouTube media kit, ranked by importance — plus common mistakes that get your pitch ignored before it's even read.
A step-by-step guide to creating a professional YouTube media kit in 2026 that gets responses from brands — including what to include, how to format it, and a free generator to build one in minutes.